I want to appeal to age groups 20-50. I want to show Leven ( and some more of the coastal route) can be a great place to visit for older and younger generations. Perfect for dog walkers, families with children or couples looking for quiet get away.

The content will be commercial and appeal to the general population. The document will be accessible to people who have an iPad or a mobile platform within their business e.g. hotels B&Bs visitor centres. 

This will limit the amount of paper leaflets needed for advertising the area and all the information tourists will be looking for can be found in one place. 

Change in Direction…

My digital publication will now be aimed at youngsters who still have their grandparents with them. The publication should hopefully encourage young people aged anything between 12-25 to build a better relationship with their grandparents. Anything older I think you appreciate the people in your life more so that age group probably already have good relationships with their grandparents, or any older person close to them.

I lost my gran when I was 14 and at the time, although I was in no way ready for her to leave us, I thought that she was an old granny but now that I’m older I know that 60 is not old at all and she was taken far too soon to illness. I wish I could have a grown up conversation with her so I think is why I appreciate having my Granda here with me to visit and take his messages to him and try and get him out the house more often.

I am hoping this project gives him some motivation to help me collect the content I need for the publication.